TikTok sensation Sueh Owino, renowned for her culinary prowess and popular “cooking for my husband” videos, has recently inked a lucrative endorsement deal with the leading betting firm, Odibets.
Boasting an impressive following of over 240,000 on TikTok, Sueh has become a household name in Kenya for her engaging cooking content, with her videos amassing 6.9 million likes.
The culinary artist, who has carved a niche for herself by sharing delectable recipes and personalized meal plans on TikTok, has now ventured into a new territory with Odibets.
The partnership is set to take center stage in Odibets’ January campaign, aptly named ‘Suehluhisha Njaanuary na Odibets App.’
Sueh’s unique approach to content creation, often featuring the infectious beats of Mbosso’s “Shetani” in the background of her videos, has garnered her a dedicated fan base.
Her clips, which consistently kick off with the phrase “cooking for my husband,” have become a cultural phenomenon, showcasing local delicacies in a captivating manner.
This endorsement deal with Odibets follows closely on the heels of another exciting development in Sueh’s life – a new car gift from her husband.
Clearly, her influence and impact extend beyond the culinary world, making her a sought-after figure for brand collaborations.
Through the ‘Suehluhisha Njaanuary na Odibets App’ campaign, Odibets aims to alleviate the financial burden many families face after the festive season.
Punters who register, deposit, and place bets of at least Sh99 on a single or multibet via the Odibets App will stand a chance to win a daily bonus of Sh1000.