Edwin Muthomi: How I Started From Scratch to Building Kenya’s Leading Motor Hub Empire
In Kenya’s competitive automotive industry, one name has risen above the rest—Edwin Muthomi. As the founder of Somiek Cars, Muthomi has built a thriving motor hub from the ground up, proving that vision, determination, and customer trust can transform a small startup into a household name.
Humble Beginnings
Muthomi’s journey began with nothing but a passion for cars and an unshakable dream. “I didn’t have a silver spoon or deep pockets,” he recalls. “All I had was the drive to provide Kenyans with quality, affordable vehicles and an honest, hassle-free buying experience.”
With limited capital, he started small, leveraging his industry knowledge and customer-first approach. By focusing on reliability and transparency, he built a business that quickly gained trust.
“In the early days, I had to do everything—sourcing, marketing, even negotiating deals personally. But I knew that if I stayed consistent, the business would grow.”
Growing Somiek Cars Into a Trusted Brand
Somiek Cars has since expanded into one of Kenya’s most reputable motor dealerships, with branches along Ngong Road, Nakuru Barnabasa, and Narok near Rubis. The dealership offers a wide range of vehicles to suit every budget and lifestyle, from compact city cars to spacious SUVs.
“We don’t just sell cars; we provide solutions,” Muthomi explains. “Every customer has different needs, and our goal is to match them with the perfect vehicle.”
Popular models include the fuel-efficient Toyota Axio 2015, the sleek Honda Fit 2015, and the versatile Nissan Dualis 2015. Each vehicle undergoes rigorous quality checks to ensure it meets high standards. “When you buy from us, you’re not just getting a car—you’re getting peace of mind.”
A Simple and Flexible Car Buying Process
Muthomi has revolutionized the car-buying experience by making it simple and accessible. Customers can visit showrooms or explore options online via Somiek Cars’ Facebook page.
The dealership offers flexible payment plans, ensuring that financial constraints do not stand in the way of car ownership.
For example, a Subaru Forester Non-Turbo with Eyesight technology and Lane Assist requires a deposit of KSh 1 million, while a Mazda Axela 2008 is available with a deposit of KSh 250,000 and a 24-month payment plan totaling KSh 680,000.
Somiek Cars’ commitment to affordability, quick service, and hassle-free financing sets it apart. Unlike traditional dealerships, it does not conduct credit score checks or require extensive bank statements.
“We understand that financial struggles shouldn’t stop someone from owning a car,” Muthomi says. “Our flexible financing options ensure that more Kenyans can access quality vehicles.”
Customers also enjoy the convenience of driving away with their cars immediately after paying the deposit. “That moment when a customer takes the keys and smiles—that’s what drives me every day.”
Requirements for Approval
To qualify for a car on hire purchase, customers need to:
- Pay a deposit
- Provide a valid National ID and KRA PIN
- Obtain comprehensive car insurance
- Sign a monthly installment payment agreement
Contact Somiek Cars
For inquiries, visit Somiek Cars’ showrooms or reach out via:
- Call/WhatsApp: 0713370892
- Call/WhatsApp: 0791921375
